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Dark Literary Tourism

Rita Baleiro (ESGHT – University of the Algarve, CiTUR, Portugal)

Dark literary tourism refers to touring places associated with death, suffering and the macabre, produced after the mediation of literary texts and writers’ biographies. Dark literary touring might focus on the places of the novel (i.e., where the plot unfolds) or the authors’ places (i.e., where they lived, worked, are buried, or drew inspiration). Examples of the former may include places associated with Gothic literature, detective-murder literature, and crime literature. Examples of the latter are the Edgar Allan Poe House and Museum in Baltimore, prisons where writers have been incarcerated, and Raymond Chandler’s Hollywood streets and surrounding neighbourhoods, which have shaped his fiction. Other instances of dark literary tourism include places associated with characters in literary fiction (e.g., the Sherlock Holmes tour and the Jack the Ripper murder tour in London).

The film and TV industries have significantly contributed to the expansion of dark literary tourism through screen adaptations of literary texts from the previously mentioned genres. However, dark literary tourism has yet to be the object of much research. Up until now, researchers have identified and analysed literary mediated dark tourism experiences and assigned them five distinct labels. These researchers seldom use the term “dark literary tourism” (except for Baleiro & Coelho-Florent, 2023). Instead, they focus on its micro-niches, attending to specific literary genres.

The first label is “Gothic tourism,” grounded in sites that evoke Gothic aesthetics and offer experiences of fright and scares (McEvoy, 2016). Its full definition is “the act of visiting, for the purposes of leisure, a location that is […] intimately connected with Gothic narrative, its associated tropes, discourses and conventions.” (McEvoy, 2016, pp. 3,5). This definition also includes sites unrelated to fiction that emanate the Gothic aesthetic in their presentation, for instance, ghost tourism sites, castles and monasteries, scare attractions, and former prisons. In McEvoy’s view, in contrast with dark tourism, which is for broader audiences not necessarily knowledgeable of literature, Gothic tourism “demands of its visitors a complex intertextual literacy”, which means that they must be of the specific body of Gothic literature, its tropes, narratives and conventions (McEvoy, 2016, pp. 201-202). Not all researchers share this perspective, however. Some believe that visits to places related to iconic Gothic novels, where thrills and scares may be experienced, are not limited to a small cluster of visitors familiar with this literary genre (Light et al., 2021). Instead, they suggest that Gothic tourism is a “lighter” form of dark tourism that emerges at the intersection of dark tourism and literary tourism. Such an example would be the Whitby Festival in the English seaside tourism of Whitby, where visitors find several experiences associated with Bram Stocker’s Dracula (1897) and Paul Magrs’ Never the Bride (2006). According to Spooner (2017), “dark tourism” does not adequately describe the ludic festival experience. As such, this researcher suggests using the “happy Gothic” concept, which reconfigures the gruesome and grotesque as playful and quirky.

The third label for dark literary tourism is “Holocaust fiction tourism” (Busby & Devereux, 2015), which refers to touring sites associated with literary texts written by Holocaust victims or about this historical period. These two researchers examined the case of Anne Frank’s Diary and its influence on the decision to undertake dark tourism visits, and concluded that there was a positive correlation between reading the book and a wish to visit the dark tourism attraction in Amsterdam. 

The fourth label is “Dracula tourism”, which describes tours motivated by Bram Stoker’s classic novel (Spooner, 2017), and it has been the most investigated form of dark literary tourism. Research on Dracula tourism began in the 1960s, whereas the others are more recent. An example is Reijnders’ (2011) study, which aimed to understand the internal drivers of visitors to Transylvania. This researcher concluded that tourists are motivated by a desire to compare the site’s physical materiality with their mental image of the place. These visitors aimed to find the truth behind the myth by connecting the fictional literary elements to the “real” places and to experience the emotional appeal of the transitory symbiosis between the “real” and fictional worlds. Hovi (2014) also analysed the Dracula traditions and the Dracula tours and concluded with a suggestion for a new label for this niche of dark literary tourism: (neo)medieval-related” tourism (Hovi, 2014, p. 72), as this form of touring takes advantage of mystery, darkness, mysticism and the Middle Ages.

Finally, there is the label “prison literary tourism” (Baleiro & Coelho-Florent, 2023), which refers to visits to former incarceration facilities where literary writers were imprisoned and wrote about that experience. The experience of prison literary tourism changes the pattern of experiencing the prison space after the display of (fragments of) literary texts, literary guided tours, and testimonial videos of writers who were incarcerated in the facilities. This type of experience, which is deeply rooted in the prison’s tangible space and the literary texts, may offer visitors a more concrete dimension of the inner strength of prisoners and promote a reflection of human suffering, namely when the literary writers were imprisoned after their political views, as it happened in Chão Bom Concentration Camp, in Cape Verd, where the Portuguese dictatorial regime deposited and tortured its opponents.